For mainstream Americans, sustainability means not making compromises. Its about saving money, better health, quality of life, improved performance, and more. Companies are most likely to find consumer success in the sweet spot where sustainability benefits intersect with other important consumer benefits.

FreshPaper from Fenugreen is a brilliant example of ‘Sustainability PLUS Freshness’ with a solution for reducing food waste and keeping produce fresh. The five-inch square compostable paper contains edible organic botanical extracts that inhibit bacterial and fungal growth and enzymatic action. When used in refrigerator drawers, cartons, bags and containers with produce, produce stays fresher up to 2 to 4 times longer. This is sustainable innovation in action!

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