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EcoAware Mom on earth2017tv

Bill Roth, founder of Earth 2017 interviews Linda Gilbert, President of EcoFocus Worldwide on the emerging EcoAware Mom and EcoAware dad who is shaping their procurement decisions to align with wellness and sustainability.

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What’s Blue and Bigger than Green?

The EcoFocus research reports that four out of five Americans surveyed agree that “a cleaner planet starts at home”. This means brand managers have to think about innovation that reaches beyond green and the goal of having as little impact as possible to the more ambitious goal of having a positive impact. Messages, products and packaging need to reflect Restore, Renew and Replenish (blue thinking) rather than just Recycle, Reduce, and Reuse (green thinking).

By admin, ago