GMO-Free Surpasses Certified Organic as Important Food and Beverage Labeling
New research on the consumer market for GMO-Free and Organic was released by EcoFocus Worldwide this month. According to the 2011 EcoFocus study, 85% of Americans ages 18-65 years are shopping with the environment in mind at least sometimes. Called Consumers Who Careā„¢ by EcoFocus, almost half (45%, up 6 points since 2010) say GMO-free on labels are extremely or very important when buying foods and beverages, up from 39% in 2010. This means the importance of GMO-Free labeling has surpassed Certified Organic labeling (40%, up 2 points since 2010) by a 5 point margin. “This is a significant wake-up call for the food and beverage industry and its regulators,” says Linda Gilbert, founder of EcoFocus.

EcoFocus Worldwide is a major research group focused on pinpointing consumer sustainability trends and providing needed shopper insights and data for CPG manufacturers, marketers, retailers, and their suppliers.
EcoFocus conducted online interviews with more than 7,000 men and women ages 18-65 years in 2010 and 2011. The data is nationally projectable to the U.S. adult population. The study will be fielded again in September 2012 and February 2013. For information about subscribing or including custom questions in the EcoFocus Trend Survey, please contact EcoFocus Worldwide.